Brand & Logo · Sample concept
Aroma & Bean
A grounded identity with a little warmth.
Project type · Brand & Logo
The brief
A fictional coffee brand needs a recognizable identity that feels considered and welcoming. This board explores how a simple visual system can work across everyday touchpoints.
What I designed
- Logo concept and variations
- Color and typography direction
- Packaging application concepts
Deliverables
Logo concept and variations, Color and typography direction, Packaging application concepts. This is a sample concept, not a live client project.